One of the reasons why we are Number 1 in this field because we continuously invest heavily in marketing using our industry knowledge in or to attract the best possible multilingual candidates for each event.

Each event is marketed Independently depending on the objectives of the event. Our typical marketing strategy for each fair consists of:

Online

  • Mail-shots to over 600,000 active jobseekers with languages through Top Language Jobs and CareerBuilder
  • Over 100,000 tickets e-mailed to our previous visitors to the fairs
  • Full Banner Campaign across 25 Top Language Jobs International Sites
  • Partnerships with leading Expatriate Websites across Europe, not just locally
  • Search Engine Optimisation
  • Closely monitored paid search listings across search engines
  • Social Networking pages to centralise and engage regularly with our audience (Facebook, Linkedin, Twitter, Xing etc)
  • Online competitions to create awareness of the event in communities
  • Articles, Features and banner advertising in appropriate Expat websites
  • Article submission to relevant blogs and notice boards
  • Dedicated PR Campaigns

Offline

  • Partnerships with major Government bodies, professional organisations and Universities
  • High impact press Campaigns in proven and established publications with a high Expat / Foreign National readership
  • Attendance at Government-led fairs that raise awareness of our exhibitions to relevant audiences
  • Radio Campaigns to build new interest in our exhibitions
  • Display advertising in predominant business parks and multinational community locations
  • Visitor referral and incentive scheme
  • Integration and partnerships with exhibiting clients wishing to promote the events
  • Awareness campaigns at various University campus